Alvarez's committee spent the most on advertising in the quarter, with 100% of this total ($1,687,275) going to Screen Strategies Media in Fairfax. Table 1 below shows the distribution of how Alvarez's committee spent its money in the first quarter.
Table 1: First-quarter spending by purpose
Purpose
Amount
Percent of total spending
Advertising
$1,687,491
87.4%
Consulting
$179,500
9.3%
Media
$55,901
2.9%
Printing
$2,525
0.1%
Credit card transaction fees
$1,894
0.1%
Ad books
$1,279
< 0.1%
Software fees
$960
< 0.1%
Principal payment, gomez
$750
< 0.1%
Phones
$249
< 0.1%
Fees
$230
< 0.1%
Radio
$225
< 0.1%
Events
$200
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the first quarter
Recipient
Date
Amount
Purpose
Screen Strategies Media
2016-02-04
$414,100
Advertising
Screen Strategies Media
2016-02-10
$414,100
Advertising
Screen Strategies Media
2016-02-26
$300,000
Advertising
Screen Strategies Media
2016-03-11
$100,000
Advertising
Screen Strategies Media
2016-03-04
$94,000
Advertising
Screen Strategies Media
2016-02-18
$90,000
Advertising
P2 Consulting, Inc.
2016-03-18
$85,000
Consulting
Screen Strategies Media
2016-03-11
$80,576
Advertising
Screen Strategies Media
2016-02-29
$75,000
Advertising
Screen Strategies Media
2016-03-08
$63,254
Advertising
Screen Strategies Media
2016-03-10
$56,244
Advertising
SP Media
2016-03-14
$48,713
Media
Global Strategy Group LLC
2016-03-03
$30,000
Consulting
Aspida Strategies
2016-01-15
$20,000
Consulting
Aspida Strategies
2016-03-16
$20,000
Consulting
Global Strategy Group LLC
2016-03-03
$16,500
Consulting
SP Media
2016-02-02
$6,246
Media
Breaker Press Co Inc
2016-02-18
$2,525
Printing
Benjamin Erland Robbins
2016-01-04
$2,000
Consulting
Adam Ryckaert
2016-03-01
$2,000
Consulting
Benjamin Erland Robbins
2016-02-08
$1,200
Consulting
Bankcard
2016-01-19
$1,194
Credit card transaction fees
Dana Roy
2016-01-11
$1,000
Consulting
Adam Ryckaert
2016-03-17
$1,000
Consulting
SP Media
2016-02-02
$941
Media
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